Remember those snappy little tunes that you heard going into songs, coming out of songs and in between songs? Those are called jingles or to be more precise “radio jingles.” Jingles were used to create a brand or image for the station or the on air personality. Most of the time jingles were sung either with or without musical instruments. Some stations used a musical hook at the beginning of the jingle to get the listeners attention. The hook many times became the brand/image and even without the verbal part of the jingle identified the station immediately. Stations such as KSTN, KFRC, KHJ, KYNO had distinctive jingles. They were all programmed by Drake/Chenault and the listener could easily tell that they were listening to a station under that brand.
Radio jingles were recorded to cartridge machines (carts) with a unique jingle on each cart be it fast, slow, medium etc. The carts were labeled as such. Jingles were used to set the tempo of a program. Going into a fast record the DJ would use a fast jingle, going into a down tempo song a slow jingle would be used. There were also jingles to go into weather, sports and news.
Radio stations obtained their jingles by contracting with producers and studios who would create a sound and melody acceptable to the station. The studio assembled singers and musicians to record the jingles. Jingles could also be created by individuals who did in-house productions.
Here you will be treated to a collection of jingles that have been heard in this area over the years. We will add to the collection as we get additional jingles and welcome any contributions that Modesto Radio Museum fans might have.
Enjoy what we have for you so far and visit often to see what new “old” stuff we have.
KFIV jingle from 1961. This was lifted from the G. Martin Avey (Gary Avey) show:
KFIV enlisted the talent of Shotgun Tom Kelly in 1970. He provided voice intros for the DJs. Shotgun is still a friend and in fact is a member of the Modesto Radio Museum. You can hear him on 60s on 6 on SiriusXM. Shotgun’s voice drop-in was added to a jingle from our jingle package and here is what we had:
KFIV contracted with Gold Star Studios in Los Angeles in 1970 to produce new jingles for the station. The studio musicians were The Lancers. What you will hear are some of the raw cuts of the jingles as they were recorded. They were later edited by the station. Jingles that contain only the DJ’s name were edited to include any of the other jingles such as “Plays More Music” or “Million Dollar Weekend.” Bob De Leon was Program Director at KFIV at the time and you may hear his voice at times as the producer asks for his input:
KFIV 20/20 Double Play:
KFIV More Music (slow)
KFIV More Music:
KFIV Hitbound (new song):
KFIV Bob De Leon (fast):
KFIV Derek Waring Million Dollar Weekend (slow):
KFIV Tony Townsend (Flores):
KFIV Roy Williams:
KFIV John Huey:
KFIV Michael Shannon (Bob Burns):
KTRB was an adult contemporary format in the early 1970s so their jingles differed a bit from the Top 40 style jingles.
KTRB had this wonderful jingle that was used going into an oldie. Takes you right back to the golden days:
KTRB jingle that was used when going into a faster song:
KTRB asked Wolfman Jack to do a voice drop-in for Derek Waring who was the “Godfather” at the time (a name given him by the owners of KTRB):
KTRB DJ Bob Lang also created some in-house jingles for the station: