KMOD, Modesto, California, came  on the air March 20th, 1950 on 1360 kilocycles AM with a power of 1,000 watts with studios located on Adams Ave off Old Oakdale road in east Modesto.  The license was issued by the FCC to Radio Modesto,  a corporation owned  by Richard J. Giddings, W.W. Giddings Jr., John E. Griffin and John H. Suacut who was also the station’s general manager.  Here is the press release from 1949:

Radio Modesto (KMOD) Is Given Tentative Federal Permit

September 20, 1949

The Federal Communications Commission in Washington, DC, today tentatively reinstated a grant to Radio Modesto, Inc., for a new standard radio station here. It is proposed to operate KMOD on 1360 kilocycles, one kilowatt, unlimited time.  The announcement was made in the form of an initial decision which will become final within 40 days unless objections are filed.  Frank M. Helm, owner of Helm Chevrolet in Modesto, withdrew his  competing application last week clearing the way for the FCC action.

Robert Harrell was KMOD’s Chief Engineer coming to Modesto  from the Chicago area.   Gene D’Accardo the news editor came from KTRB in Modesto 5 years prior.

Hotel Covell in downtown Modesto, CA 1920’s

Later, for a brief period of time,  their studios were located in the Hotel Covell in downtown Modesto.  After that, they moved to a new building on east Orangeburg Avenue, just east of Oakdale Rd where their 3 towers were located.  At the time the station’s location was five miles outside of the city of  Modesto in the midst of peach orchards and pasture land. KMOD had up-to-date Ampex reel-to-reel tape machines and a combination of RCA and General Electric equipment ranging from microphones to the audio board. The studios also had a large room which held several transcription libraries and thousands of LP and 45 rpm records.  Later, a workshop was added where the news teletype machines were housed. KMOD  called itself “Variety Radio” which it certainly was, broadcasting from 5 a.m. to a little past midnight daily.

Numerous programs ranging from Portuguese, Italian and Spanish language programs aired in the early mornings, switching later in the day to live country and western music.

KMOD carried most of the ABC Radio Network’s offerings including “The Breakfast Club,” “The Lone Ranger,” and Walter Winchell.  Paul Harvey and Martin Agronsky were featured with their unique brand of news reporting.

Local shows were primarily popular recorded music shows, local newscasts and special programs from time to time. One of the most popular evening shows was syndicated “Lucky Lager Dance Time,” a show produced by local KMOD announcers who followed a scripted format and music list.   Listeners traveling north or south in California would hear the exact same show even though it was not a network program.

Gene D’Accardo

Local personalities heard on the station included Gene D’Accardo, who was the news director, chief announcer and part time programmer. He had been associated with the large independent radio station KTRB for years before KMOD went on the air. Mickey Hart,  known on-air as Jim Brooks, was known as the host of “Teen Turntable Time” although he did numerous other shows. Gene Williams, an expert with regard to popular music and the recording industry, was a popular disc jockey. KMOD was sold in 1957 and the call letters were changed to KFIV.